Market Maps

Actionable market research, positioning, and go-to-market snapshots for SaaS, FinTech & HealthTech founders. 75 insights and growing.

Featured Guide

Why Selling HealthTech in Canada Takes 18–24 Months (And Who Actually Controls the Money)

Canada doesn’t have a healthcare buyer — it has a buyer stack. This deep dive breaks down who actually controls money, adoption, procurement, data, and funding in Canadian healt...

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