Sauce Daddy
+310% qualified demos
ICP sharpened; wedge + content angles increased reply quality and conversion to calls.
Know your buyer. Pick your wedge. Win your market.
In 3 weeks we deliver ICP, messaging, and a go‑to‑market wedge for SaaS, FinTech & HealthTech—so you launch faster and stop guessing.
Optional 90‑day refund on select packages if no measurable traction.
500+ startups served
6–8 weeks to first validated signals
+310% median increase in qualified demos (post‑research)
What you’ll get
Deliverables
- ICP & buying‑trigger map (roles, pains, objections)
- Competitor tear‑down (positioning, pricing, gaps)
- Messaging architecture & value prop angles
- TAM/SAM/SOM & demand signals (search, social, forums)
- Channel & wedge recommendation (where to win first)
- 90‑day test plan (+ assets list to execute)
Outcomes
- Crystal‑clear buyer narrative founders can pitch
- Fewer wrong meetings; higher close‑rate potential
- De‑risked channel plan with “first wins” baked in
- Faster content & outbound that actually resonates
- Executive‑ready report to align product, sales, and growth
Pick your path
Pro
Research + first experiments
- Everything in Essentials
- 2 sprint experiments
- Report & next steps
How it works
Week 1
Kickoff, founder/SME interviews, data pulls (search, social, forums), competitor teardown.
Week 2
ICP, messaging, pricing signals, wedge hypotheses, channel map.
Week 3
Readout, prioritization, 90‑day test plan, assets list to ship.
Recent wins
Blue Harbors
$1.1M raised
Narrative + deck informed by research; investor funnel playbook unlocked meetings fast.
Wang Anesthesia Management (UK)
+380% organic reach
Thought‑leadership topics came from pain interviews; steady inbound opportunities.
FAQ
Will this work outside healthcare?
Yes—our research frameworks are built for B2B across SaaS, FinTech & HealthTech. We adapt sources and buyer triggers by industry.
Can you help execute the plan?
Absolutely. Choose Pro (includes first experiments) or Scale (ongoing ops). Or combine with our templates to move faster.
What’s the commitment?
Essentials is a one‑time engagement. Pro is project‑based (4–6 weeks). Scale is monthly. Select offers include a 90‑day refund if no measurable traction.