Market Maps

Healthcare Startups in Pakistan 2025: Market Map, Opportunities & Scaling Frameworks

Sep 29, 2025 6 min read By Growth Vybz
Healthcare Startups in Pakistan 2025: Market Map, Opportunities & Scaling Frameworks

Pakistan’s healthcare startup ecosystem has grown rapidly in the past five years, driven by urgent needs in telemedicine, diagnostics, health IT, devices, and wellness. Rising mobile penetration, urbanization, and a growing middle class have created strong demand for digital health solutions. In 2025, with international investors showing interest in frontier markets, Pakistani founders have a rare opportunity to scale solutions regionally and globally.

Below is a comprehensive market map of 70+ healthcare startups in Pakistan, categorized by their focus areas, followed by scaling opportunities and a fundraising readiness calculator you can use to benchmark your startup.


1. Telemedicine & Virtual Care

Startups:

  • Sehat Kahani – virtual care with female doctors

  • Marham – doctor discovery + online consults

  • oladoc – large booking + consult marketplace

  • HumWell – always-on primary care

  • Shifa4U – online doctors, labs, radiology

  • Meri Sehat – AI vitals + video calls

  • Ring a Doctor – 24/7 teleconsults

  • eShifa – AKUH’s online doctors

  • Sehat Zindagi – family medicine telecare

  • doctHERs – women doctors working from home

  • Maseeha Health – post-surgery remote follow-up

  • MediQ – telehealth + facility digitization

  • Sehat Lab – diagnostic + virtual care

Opportunities:

  • Demand for post-surgery telemonitoring and chronic disease management.

  • Employers looking for corporate telehealth packages.

  • Partnerships with insurance providers to build hybrid cashless models.


2. E-Pharmacy, Labs & Logistics

Startups:

  • Dawaai – e-pharmacy + home nursing

  • Ailaaj – meds, labs, MD chat

  • Sehat.com.pk – national online pharmacy

  • DVAGO – pharmacy + delivery

  • Find My Doctor – at-home tests, meds, doctor visits

  • Next Health – online health products

  • Healthnext PK Diagnostics – lab diagnostics

  • PrivaCare – home lab sampling

  • MaxLab – 24/7 lab testing

  • ConsidraCare – home nursing & tests

  • Lab Tests at Home (Find My Doctor)

  • MedLog KZ (Pakistan presence)

  • DiagnoLab – digital lab booking

Opportunities:

  • High demand for last-mile medicine delivery in Tier-2 cities.

  • Building cold chain for biologics (insulin, vaccines).

  • B2B hospital supply marketplaces still underdeveloped.


3. Health IT, Hospital Systems & B2B Platforms

Startups:

  • Healthwire – EMR + video consults

  • InstaCare – EMR + booking + lab comparison

  • e-Medicare Solutions – hospital information system

  • PatientFirst.ai – health cards, compliance

  • medIQ – corporate health + TPA stack

  • Apka Muaalij – booking platform

  • DevForHealth – healthcare IT dev

  • HALO Informatics – analytics solutions

  • CURA4U – integrated marketplace

  • InstaCare Smart Clinic – provider-facing app

  • Liber Health – biometric + blockchain data exchange

Opportunities:

  • AI-driven hospital workflow tools for mid-size clinics.

  • Standardized EHR for small practices (dentists, GPs).

  • Cross-border patient data portability for medical tourism.


4. AI Diagnostics, Devices & Assistive Tech

Startups:

  • Xylexa – AI imaging diagnostics

  • XpertFlow – AI sepsis prediction, screening

  • Bioniks – affordable bionic arms

  • Trequant – tremor wearable for Parkinson’s

  • Neurostic – prosthetics, assistive devices

  • Medworks PK – medical equipment

  • GAIT360 – rehab AI tool

  • PsiMega² – biotech CRO

  • Artifol Enterprises – surgical instruments

  • Skhyz Life Sciences – diagnostics & disposables

  • WonderTree – AR therapy for children with special needs

Opportunities:

  • Growing global demand for low-cost prosthetics.

  • Pakistan can become a medical device outsourcing hub.

  • Potential for AI-driven TB/COVID/diabetes diagnostics export.


5. Mental Health, Wellness & Women’s Health

Startups:

  • ReliveNow – therapy marketplace

  • Sukh – online therapy

  • AimFit – women-only fitness studios + app

  • HealthX – corporate wellness

  • SmartBenefits – health insurance benefits

  • Mehdi-Free (Marham) – psych teleconsults

  • Meri Sehat – mind-body wellness

  • Sehat Zindagi – behavioral health add-ons

  • HumWell – wellness education

  • Supermomsclub – maternal support

  • WonderTree – therapy gamification

Opportunities:

  • Corporate wellness SaaS with ROI tracking.

  • Affordable maternal care bundles (pre-natal, post-natal).

  • Digital mental health export to Gulf markets.


6. Health Finance, InsurTech & Crowdfunding

Startups:

  • medIQ – corporate cashless care

  • HealthX – employer health packages

  • BIMA (Milvik Pakistan) – microinsurance + telehealth

  • CURA4U – bundled pricing

  • PrivaCare – home nursing insurance tie-ins

  • ConsidraCare – chronic care insurance packages

  • Find My Doctor – Sehat Card facilitation

  • SmartBenefits – SME health benefits

  • Shifa4U – homecare add-on

  • Sehat Kahani – home health insurance tie-ins

  • Transparent Hands – health crowdfunding

Opportunities:

  • Usage-based health insurance for gig workers.

  • Crowdfunding + telehealth hybrid models.

  • Partnerships with Islamic finance institutions.


🚀 Frameworks for Scaling

1. The “3M Framework” for HealthTech Growth

  • Market Fit → Validate demand via partnerships with hospitals & NGOs.

  • Metrics → Track CAC, LTV, and treatment outcomes.

  • Money → Secure blended capital (impact + VC + grants).

2. 5P Model for Fundraising Readiness

  • Product: Regulatory-compliant prototype.

  • Patients: Demonstrated traction (10k+ users or 1k+ monthly patients).

  • Partnerships: Insurance, pharma, or NGOs.

  • Pipeline: Expansion plan (Gulf, Africa, South Asia).

  • Pitch: Metrics-driven story for investors.

3. Regional Expansion Playbook

  • Gulf (UAE, KSA) → telemedicine & diagnostics.

  • Africa (Kenya, Nigeria) → affordable labs, prosthetics.

  • Central Asia (Kazakhstan, Uzbekistan) → hospital IT & devices.

Patient Acquisition Cost (CAC) — Pakistan

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Conclusion: Pakistan’s HealthTech Moment

The next decade will define whether Pakistan’s healthcare startups become local service providers or regional/global leaders. With a young population, digital adoption, and unmet medical needs, the opportunity window is wide open.

Founders who invest in market research, scalable systems, and investor-ready metrics can leapfrog traditional bottlenecks. Whether it’s building telemedicine super-apps, affordable AI diagnostics, or new insurance models, the future of health in Pakistan will be written by startups bold enough to scale.

At GrowthVybz, we’ve helped founders across 35+ countries refine their go-to-market systems, fundraising strategies, and scaling playbooks. The Pakistani ecosystem is no exception — now is the time to combine local traction with global expansion strategies.


🚀 Ready to scale your healthcare startup in Pakistan?

  • 📊 Use our Fundraising & Scaling Calculators above to benchmark your growth.

  • 🧩 Explore our frameworks & systems to identify expansion opportunities.

  • 🤝 Partner with GrowthVybz for custom market research, investor introductions, and GTM strategy.

👉 Book a strategy session today at GrowthVybz.com and let’s build the next wave of health innovation together.

About the author
Growth Vybz writes about market maps, growth strategy, and funding signals for B2B founders across SaaS, FinTech & HealthTech. Contact us.

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From this article
  • Key sectors & standout startups.
  • Signals for investors and GTM partners.
  • How to leverage the ecosystem for growth.